Design is too manual, it’s too slow, it’s not transparent or traceable, labour is wasted, and effort is invested into the wrong parts of the process.
Since its inception, Martin has led Bryden Wood’s unremitting ambition to.beyond the common ‘value drivers’ of individual projects.
He has pioneered a new, transformative way of delivering critical infrastructure that employs a systematic approach, automation, and manufacturing in place of traditional bespoke construction..Through a multidisciplinary approach to design, Bryden Wood has become synonymous with transformational innovation in DfMA,.industrialised construction.
, and component-based construction to deliver projects at pace and scale.And, over the last decade, has been at the forefront of creative technologies, developing data-driven design automation tools using algorithmic design methods and leading-edge analytics.. Much of Bryden Wood’s focus is on producing high-performing models for accelerating and.
industrialising new technology.
– creating technological infrastructure to support the decarbonisation of energy, and innovations in healthcare, life sciences, transportation, communication, and industry..Key client organisations in the pharmaceutical industry came together under the umbrella of Accelerate Pharma to be part of the thinking to address the opportunities.. With a great location, opposite the Watson Crick Institute, a light and vista filled room, with good food and an open and relaxed agenda and pace, this approach to cross-company, cross-sector collaboration was started..
If you want to know how it went, read my next blog, which will share the learning and suggest paths forward..Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..
While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.